Learnings at the Lab
Happy February, Innovators ✨
January at GroundInn Lab reminded us of something important: deep work + team alignment + momentum are key for a powerful kickstart!
A new year doesn’t ask us to rush, it asks us to realign and choose to continue what actually works. January at GroundInn Lab has been about deep, focused work: strengthening foundations, sharpening our vision, and accelerating what truly supports founders, builders, and innovators in their next stage of grounded growth.
One year after transforming Club Caramel into GroundInn Lab, we’re seeing the impact of that work take shape, clearer programs, stronger collaborations, and a community moving with intention, shared values, and momentum. This winter hasn’t been about slowing down; it’s been about building smarter, deeper, and with purpose, so what we offer you is more relevant, practical, and aligned than ever. 🌱
January Highlights
✨ Welcoming Veronica Traviesa to the GroundInn Team
This month we welcomed Verónica, our new Commercial Integrator. Multipassionate and deeply people-driven, Vero brings a sharp eye for relationships, structure, and flow, bridging community,, and commercial alignment. With her Venezuelan heart and grounded approach, she’s here to help things work better together.
🎨 Art in the Lab: A Walk Through Diversity
We’re hosting a new in-house exhibition by local artist Rafael Aguilar (Tot Pintura). His collection Walking Through Diversity invites the community and our neighbors to experience art as part of daily work life. The pieces will be on display throughout February, adding depth, dialogue, and beauty to the Lab. Plan a Visit and Don’t Miss It!
☕ Community Moments that Matter
From a Welcome Back Coffee to our first Afterwork of the year, January was filled with meaningful conversations: listening, reconnecting, and aligning around what we’re building next, together.
One Rooted Insight
Our strength lies in diversity.
Real alchemy happens when people with different skills, backgrounds, and passions meet, with shared values as common denominators, and co-create something greater together.
GroundInn Lab is one home for multipassionate people building businesses and communities with intention, structure, and momentum.
Behind the Scenes: How We’re Building
As we grow, clarity becomes essential. One key learning from January:
Having a clear Communications Guideline, defining who we are, what we do, who we serve, and how we show up, keeps the team aligned and makes everything flow, from daily ops to marketing and future projects.
What’s Coming in February
• The Identity Transformation with Marek Urban
Link to Join or click on the image!
• Collaboration Day
Link to join or click on the image!
• INNSide the Lab: Coffee Connect
Link to join or click on the image!
• From Founder to Platform
Link to join or click on the image!
Curious About making the Lab your homebase?
☕ Light Passes Available: Day, week
✅ LAB Residency : Monthly Available
🏡 Tours Available: Book a tour today!
Did you know that by being part of the GroundInn Ecosystem, you’re connected to a much wider network?
Each month, we partner with local businesses to bring you the best of El Born: from great restaurants and tasty eats to really good coffee and neighborhood gems.
Impact Beyond Our Walls
As a community member, you get community perks:
• 🍽 Contigo Restaurant – 15% off
• ☕ Corgi Café – 11% off (and dogs 🐶)
Here’s to a grounded February, growing roots, and building foundations for the year ahead.
With love,
The GroundInn Lab Team 🤍